Planning
Idea of the month
“When was the last time you noticed an advertisement for broccoli? Smart people know it is wholesome and nutritious, and they probably didn’t have to be reminded of that by the media. By the same token, financial advertising often promotes products or structures that are the most profitable for the financial institutions, but not necessarily for their customers. Make your financial decisions on the basis of sound economic principles, not the sugar-coated, superficial hype in the financial media or the “conventional wisdom” you hear at the water cooler (which usually isn’t very wise at all). – Jim Hecker
“When was the last time you noticed an advertisement for broccoli? Smart people know it is wholesome and nutritious, and they probably didn’t have to be reminded of that by the media. By the same token, financial advertising often promotes products or structures that are the most profitable for the financial institutions, but not necessarily for their customers. Make your financial decisions on the basis of sound economic principles, not the sugar-coated, superficial hype in the financial media or the “conventional wisdom” you hear at the water cooler (which usually isn’t very wise at all). – Jim Hecker
